Display advertising is a type of online advertising that uses images, videos, or text to promote a product or service. Display ads are typically displayed on websites or apps that are part of a network of websites. When a user visits one of these websites, their browser may load the display ads that are relevant to their interests.
There are many different types of display ads, including:
- Text ads: These ads are the simplest type of display ad. They typically consist of a headline, a short description, and a call to action.
- Image ads: These ads are more visually appealing than text ads. They typically consist of an image, a headline, and a call to action.
- Video ads: These ads are the most engaging type of display ad. They typically consist of a short video, a headline, and a call to action.
Display ads can be used to achieve a variety of marketing goals, including:
- Increase brand awareness: Display ads can help to raise awareness of your brand by exposing your target audience to your logo, branding, and messaging.
- Generate leads: Display ads can help to generate leads by directing users to a landing page where they can provide their contact information.
- Drive traffic to your website: Display ads can help to drive traffic to your website by directing users to your homepage or a specific page on your website.
- Promote products or services: Display ads can help to promote your products or services by highlighting their features and benefits.
If you’re considering using display advertising, there are a few things you need to keep in mind:
- Targeting: You need to target your display ads to the right audience. This means understanding your target audience’s interests, demographics, and online behaviour.
- Budget: Display advertising can be an effective way to reach a large audience, but it can also be expensive. You need to set a budget that you’re comfortable with.
- Measurement: You need to track the performance of your display ads so you can see how they’re performing and make necessary adjustments.
If you’re not sure how to create or manage a display advertising campaign, you can contact a digital marketing agency like the23. We are a Google Partner and have years of experience creating and managing successful display advertising campaigns.
Contact us today to learn more about how we can help you reach your marketing goals with display advertising.